Dot-gap

As Head of Data & Insights for a large Digital Media Owner, will work directly with clients, alongside account teams to generate new data-driven online marketing solutions.

About the Job

You will:

• Manipulate multiple client data files (paid/natural search, display, affiliate, email marketing etc) in order to generate new sources of actionable client data.
• Manage and define the delivery and presentation of Insight services to clients by leading client workshops, and Insights assignments regarding requirements specification, interpretation of results and recommendations.
• Introduce and promote suitable analysis techniques to meet client requirements.
• Develop new intelligence-based service offerings and value-propositions.
• Manage support two staff – one technical, one account management.
• Facilitate internal knowledge sharing and support sales teams and client owners.

About the Person

You will:

• Have a degree in technical discipline and be an expert in MS Access, SQL, and OLAP.
• Possess demonstrable experience of working across multiple tracking data output sets: DoubleClick, web analytics tools etc.
• Have a strong knowledge of digital marketing channels and disciplines (especially search, affiliate and SEO) and a clear understanding of online user behaviour and engagement.
• Have experience of consultancy-led client engagements.
• Possess excellent presentation skills.
• Be a creative, pragmatic, performance-oriented person with a high level of commercial awareness, a positive outlook and the ability to handle pressure.

1270-S1