Why are some media disciplines way harder to hire than others?
Media agencies are finding it increasingly hard to hire talent, and are sometimes struggling to maintain standards of employees resulting in quite frankly ridiculous staff churn rates. This is a problem across the board, but some areas are worse effected than others, begging the question “Why is it so incredibly hard to find decent PPC people these days!” There are a number of factors contributing to this infuriating dilemma, but the biggest and most important is one of choice. If you work in a decent London media agency as a TV planner buyer, and you want to move on, you can go to another media agency in a similar TV planning and buying related role. Easy. You could move into an auditing company focusing on TV or if you are very lucky you could move client side into a TV specific role there, but the avenues open to you are reasonably restricted.  

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Many people fall into a media agency job doing PPC Search by virtue of their natural affinity with numbers / tech and the fact they had a sympathetic degree. That’s fine, but where do you go once you’ve done a couple of years learning the trade?  

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Write a good job brief!

  • Get the balance right between “the company”, “the role” and “the candidate” and make the brief clear and easy to decipher.
  • Be highly prescriptive when specifying things the candidate must have, and feel free to state that without a specific skill or experience your application will not be successful.
  • Break the document up into clear sections (the employer, the job, what you are looking for, and why it’s good to work there).
    • Pitfalls: Say an appropriate amount about you as a company/employer. If you are e.g. Mediacom, people will know you, so don’t bang on about it. If you are e.g. Electric Glue, more explanation will be required.
    • Pitfalls: Make sure the person reading your job spec knows precisely what you are after. It must be clear and obvious!

 

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How Media Agencies Are Recruiting Grads – Now & Next

Amongst teenagers in recent years there has been a noticeable trend for NOT going to university, primarily because of the costs involved and also because of the alternatives now available. The government has invested massively in promoting apprenticeships and offering heavily subsidised personal development courses through NCS. [http://www.ncsyes.co.uk/]  

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London has been hoofing down quality burgers for a few years now, and the success of dedicated boutique burger restaurants around the capital is testament to this. Some are excellent, others not so, and the fact that many top class steak restaurants now take serious pride in delivering a veritable burger master-class to their customers is further proof of our relentless hunger for quality patties. Here’s a run down of five firm favourites. Enjoy!  

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We should never underestimate the importance of social media, and when looking to progress your career it’s LinkedIn that many people turn to as a first port of call. If you are an employer looking to put substance to recommended names that have been suggested by peers, or if you are a recruiter looking to formulate a long-list of candidates, LinkedIn is an essential reference site. Most of the info you display in your profile is purely factual, functional historic information and it’s up to you how much you want to display. If you take this social platform seriously and want to get the most out of it, then you’re advised to display as much info as possible, get your profile fully complete and upload a profile picture.  

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Get in touch

We would love to hear from you if you are either looking for a new job in the digital media industry or if you are looking to find talent and hire people from the digital media industry.

We work mainly with media agencies, advertisers, media owners, marketing agencies. technology companies and creative agencies.

Send us an email and we will respond as soon as possible.

If you want to speak to someone, feel free to call during normal working hours: Monday to Friday 0930 – 1800