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  • £35k

    Digital Marketing Manager

    Client Side - London

    Online Marketing Manager role within top 3 London College. Full autonomy to manage Web, Media, Creative for the brand. Diverse, fun, interesting company in beautiful location! Apply now!<!--more-->

    Ref: 2508
Client Side - London £35k

Digital Marketing Manager


Online Marketing Manager role within top 3 London College. Full autonomy to manage Web, Media, Creative for the brand. Diverse, fun, interesting company in beautiful location! Apply now!<!--more-->

The company

The Company is a private sixth form college specialising in pre-university education at GCSE and A level and is ranked in the Top 3 within the London area.
The School combines informality and an adult approach to education with a disciplined system where each student’s work is carefully monitored. It aims to establish strong academic foundations, achieve outstanding examination results and engender a mature and independent attitude vital for taking advantage of life’s opportunities.

The role

The purpose of the role is to maintain and enhance the website’s ranking with regard to backlinks, content, keyword optimization, landing pages etc.
Main responsibilities:
•    To monitor our PPC campaigns and produce statistics on an agreed regular basis to assist in its strategic management.
•    To develop and improve your understanding of issues related to website maintenance and SEO with particular regard to Google analytics and related software. You shall be supported with training but will be expected to seek out relevant opportunities for training including subscribing to appropriate forums found on the web.
•    To maintain involvement with social media including the college blog, Twitter and Facebook among others.
•    To ensure that the website is properly maintained with regard to new content and SEO issues such as ‘crawl’ errors, navigation, linking and any other relevant aspects of website maintenance

The candidate

The ideal candidate will be a competent PPC practitioner able to set up and run campaigns, track traffic, optimise, integrate with other digital channels and drive online marketing efficiencies through PPC.
The candidate will also have:
•    Good understanding of basic elements of SEO, web design and structure.
•    Comfortable with all appropriate areas of technology and competent on specific software including: Google Adwords, Google Analytics, Bing, excel and appropriate SEO & social media tools
•    Comfortable with data analysis and particularly strong on excel
•    Familiar with Affiliate Marketing and able to operate in this space
•    Passionate about Social Media and with a firm grasp on both the paid as well as earned elements of this medium

Why dot-gap?

Dot-gap are ex-agency people now working in recruitment. We understand you, your industry and will not give you the hard sell…. we listen!

For a full brief or to apply for this  role, please click the “Apply” button below.

 

2508

Apply for Digital Marketing Manager



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