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  • £35k

    Marketing Executive CRM

    UK Agency - London

    Do you like SPORT?
    Are you a digital marketing exec or someone with e-mail marketing and CRM skills?
    Here is your big chance to make a name for yourself in a forward thinking marketing team and exploit your interest in sport.
    Read more, and apply now!
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    Ref: 2223
UK Agency - London £35k

Marketing Executive CRM


Do you like SPORT?
Are you a digital marketing exec or someone with e-mail marketing and CRM skills?
Here is your big chance to make a name for yourself in a forward thinking marketing team and exploit your interest in sport.
Read more, and apply now!
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The company

This company operates in the gambling / bookmaker sector and is extremely progressive in its positioning and offering to consumers. They embrace the digital space beautifully and constantly excel in their online advertising delivery through innovative creative and media.
A London based global business, truly at the cutting edge of what can be achieved by a progressive online company right now and constantly striving for competitive advantage.
Decent sized, non-corporate offices in a cool London location, housing around 600 people. Great place to work!

The role

The Marketing Executive, CRM, will be responsible for delivering welcome, engagement, retention and winback campaigns amongst our existing sports customers through multi-channels in a data driven, increasingly automated, customer centric environment across all of our Sports products and regions. Key Responsibilities:
•    Work closely with the Data Manager on the team to timely delivery and upload of Data for all campaigns
•    Deliver against specific engagement and customer profitability objectives.
•    Deliver smooth CRM planning and execution for all regions
•    Work closely with Creative Services to implement on brand content (both visual and copy)
•    Improve core CRM metrics across email and onsite channels

The candidate

The ideal candidate must have solid experience of running a CRM team in a dynamic, fast paced environment such as online, high tech company.
The ideal candidate will have a:
•    Knowledge of CRM system and processes (Campaign software, Data Management software)
•    Knowledge of Web analytics and core CRM KPIs
•    Excellent organisational skills

Why dot-gap?

Dot-gap are ex-agency people now working in recruitment. We understand you, your industry and will not give you the hard sell…. we listen!

For a full brief or to apply for this  role, please click the “Apply” button below.

2223

Apply for Marketing Executive CRM



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