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  • £55k

    Marketing Manager (CRM)

    UK Agency - London

    Progressive marketing company looking for a digital media CRM expert who loves sport.
    Exciting company environment, diverse and fast paced, all about Digital, CRM, Sports Marketing.
    It’s exciting and highly credible / professional Apply now!
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    Ref: 2224
UK Agency - London £55k

Marketing Manager (CRM)


Progressive marketing company looking for a digital media CRM expert who loves sport.
Exciting company environment, diverse and fast paced, all about Digital, CRM, Sports Marketing.
It’s exciting and highly credible / professional Apply now!
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The company

This company operates in the gambling / bookmaker sector and is extremely progressive in its positioning and offering to consumers. They embrace the digital space beautifully and constantly excel in their online advertising delivery through innovative creative and media.
A London based global business, truly at the cutting edge of what can be achieved by a progressive online company right now and constantly striving for competitive advantage.
Decent sized, non-corporate offices in a cool London location, housing around 600 people. Great place to work!

The role

This role is be responsible for all aspects of customer marketing, including welcome, engagement, retention and winback rates amongst our existing sports customers using a multi-channel, real time, data driven, increasingly automated, customer centric approach across all of our Sports products and regions. Key Responsibilities:
•    Design, plan and execute all sports Customer marketing campaigns (both Sportsbook and Exchange) based on specific customer segmentation, campaign or behavioural change objectives.
•    Work closely with the customer segmentation analyst team (part of Sports marketing team)
•    Understand and drive objectives against specific engagement and customer profitability objectives.
•    Driving improvements in customers awareness of services via education & welcome and promotional activity
•    Deliver a smooth CRM planning and execution for all regions and product teams which support those teams’ goals

The candidate

The ideal candidate must have solid experience of running a CRM team in a dynamic, fast paced environment such as an online, high tech company.
The ideal candidate will have an:
•    Understanding and implementation of sophisticated customer segmentation targeting & data usage.
•    Knowledge of CRM system and processes (Campaign software, Data Management software)
•    Leading and developing high performance teams
•    Knowledge of Web analytics
•    Ability to integrate with content & social teams, as well as operational teams

Why dot-gap?

Dot-gap are ex-agency people now working in recruitment. We understand you, your industry and will not give you the hard sell…. we listen!

For a full brief or to apply for this  role, please click the “Apply” button below.

2224

Apply for Marketing Manager (CRM)



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