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  • c. £25K

    Search Planner Buyer

    Full Service Media Agency - London
    This is a great opportunity to join an award-winning Media Agency as a Search Planner Buyer. This is your chance to work with top-notch clients.

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Full Service Media Agency - London c. £25K

Search Planner Buyer

This is a great opportunity to join an award-winning Media Agency as a Search Planner Buyer. This is your chance to work with top-notch clients.

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The company

The role

You will:

  • Be responsible for ongoing account management and optimisation of several search accounts.
  • Plan search programmes according to different objective criteria and guide your team in understanding how to achieve business targets e.g. CPR, ROI and volumes.
  • Keep clients up-to-date on all Search matters – client results, marketplace information, competitor and media updates
  • Liaise with departmental account managers to understand KPIs of campaigns, and integrate with offline media plans.
  • Oversee campaign reporting; advise on tracking solutions, and monitor bookings and invoice quires.
  • Aid in the appraisal, training and development of a Search Executive.

The candidate

You will:

  • Have an advanced understanding of all aspects of Search Engine Marketing including, PPC search engine ranking systems, PPC optimisation techniques and Search engine administration tools (Google, Yahoo & MSN).
  • Possess previous campaign management experience.
  • Have experience of Analytics suites (Google Analytics, Web trends, Omniture), and 3rd party tracking and Bid Management tools (Doubleclick & Atlas).
  • Possess a clear understanding the principles of Direct Response Marketing (volume/efficiency) and how search engine marketing fits in the larger marketing mix.

1261-A1

Why dot-gap?

dot-gap are ex-agency people now working in recruitment. We understand you, your industry and will not give you the hard sell…. we listen!
For a full brief or to apply for this role, please click the “Apply” button below.

Apply for Search Planner Buyer



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