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  • c. £30K

    Senior Search–PPC Planner Buyer

    Full Service Media Agency - London
    An award-winning Full Service Media Agency is on the look out for a Senior Search–PPC Planner Buyer to be responsible for the day-to-day management of key Search accounts.

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Full Service Media Agency - London c. £30K

Senior Search–PPC Planner Buyer

An award-winning Full Service Media Agency is on the look out for a Senior Search–PPC Planner Buyer to be responsible for the day-to-day management of key Search accounts.

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The company

The role

About The Job

As Senior Search Planner Buyer, you will:

  • Plan Search-PPC programmes according to different objective criteria (e.g. brand vs direct strategy) while incorporating testing, optimisation and innovation in search programmes.
  • Account Manage – integrate with account teams; build regular contact with clients; present regular reports, results and updates to clients and advice clients on important issues.
  • Work with departmental account managers to understand KPIs of campaigns, whilst integrating with offline media plans and ensuring the client is offered a seamless service.
  • Monitor bookings and ensure they are accurate and that budgets are adhered to.
  • Assist in managing your team and aid in the appraisal, training and development of your team.

The candidate

You will:

  • Have an advanced understanding of all aspects of Search Engine Marketing including PPC search engine ranking systems, PPC optimisation techniques and Search engine administration tools – Google, Yahoo & MSN.
  • Possess experience of using 3rd party tracking and Bid Management tools such as Double-click & Atlas.
  • Have experience of Analytics suites (Google Analytics, Web trends, Omniture)
  • Have a clear understanding of the principles of Direct Response Marketing (volume/efficiency) along with an understanding of how search engine marketing fits into the larger marketing mix.
  • Ideally have Advanced Excel & Access skills coupled with fluency in another language.

1404 -A1

Why dot-gap?

dot-gap are ex-agency people now working in recruitment. We understand you, your industry and will not give you the hard sell…. we listen!
For a full brief or to apply for this role, please click the “Apply” button below.

Apply for Senior Search–PPC Planner Buyer



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