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  • £45k

    Sports Insight Manager

    UK Agency - London

    Do you like SPORT?
    Are you skilled in ANALYTICS?
    Do you enjoy the occasional BET?
    This role is with a massively credible, forward thinking company at the cutting edge of media (online/mobile etc). It's all about being great at what you do and earning good money!
    Here's the job for you. Read all about it now!
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    Ref: 2234
UK Agency - London £45k

Sports Insight Manager


Do you like SPORT?
Are you skilled in ANALYTICS?
Do you enjoy the occasional BET?
This role is with a massively credible, forward thinking company at the cutting edge of media (online/mobile etc). It's all about being great at what you do and earning good money!
Here's the job for you. Read all about it now!
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The company

This company operates in the gambling / bookmaker sector and is extremely progressive in its positioning and offering to consumers. They embrace the digital space beautifully and constantly excel in their online advertising delivery through innovative creative and media.
A London based global business, truly at the cutting edge of what can be achieved by a progressive online company right now and constantly striving for competitive advantage.
Decent sized, non-corporate offices in a cool London location, housing around 600 people. Great place to work!

The role

The role is designed for a Senior/Lead Analyst level candidate, and will require detailed analysis and insight across the Sports Marketing function, which is responsible for online acquisition marketing for both the Sportsbook and the Exchange, non-VIP retention marketing for Sportsbook and Exchange customers, marketing operations and online creative. Key Responsibilities:
•    Lead and delivery of in-depth analysis projects, requiring complex analysis of large multi-variable datasets and presenting results and recommendations to senior audience across
•    In-depth understanding of each Acquisition Channel’s performance, working closely with Channel stakeholders in order to drive business improvement
•    Campaign tracking and analysis of marketing communications across both the Exchange and the Sportsbook including CRM and promotional activity
•    Deep dive into complex data-sets in order to understand, define and monitor the KPIs which drive the Sports pillar

The candidate

The ideal candidate requires a high degree of flexibility and the ability to proactively provide insightful recommendations throughout the organization. The ideal candidate will have:
•    Data manipulation skills using advanced Excel or similar high-volume data analysis tools
•    A high level of commercial acumen, and deep understanding of what makes up the key drivers of a business and proven ability to influence decision making
•    Experience in presenting findings and making strategic recommendations to senior management and an appreciation of how to position messages with the target audience
•    Management or Team Leadership experience within an analytical team
•    Detailed understanding of Online Acquisition marketing tools, particularly Omniture, Google Analytics or AdLens

Why dot-gap?

Dot-gap are ex-agency people now working in recruitment. We understand you, your industry and will not give you the hard sell…. we listen!

For a full brief or to apply for this  role, please click the “Apply” button below.

2234

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