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  • £80k

    Head of CRM

    London - Ecommerce
    Client side opportunity at a fast-growing ecommerce brand! Join a forward thinking company in a senior position where you'll truly be able to make an impact!
    Ref: 3179
London - Ecommerce £80k

Head of CRM

Client side opportunity at a fast-growing ecommerce brand! Join a forward thinking company in a senior position where you'll truly be able to make an impact!

The company

GoGroopie is a rapidly growing start-up that has emerged as one of the leading online discount marketplaces, connecting millions of buyers with thousands of sellers throughout the UK, giving customers an endless range of unique and inspiring items and experiences. 

The role

he candidate will join a rapidly growing start-up that has emerged as one of the leading online discount marketplaces, connecting millions of buyers with thousands of sellers throughout the UK.

Main Responsibilities 

• Achieve targets for growth in online customer activity via various Marketing channels

• Have overall responsibility for Customer Retention and Customer Lifetime value

• Work closely with colleagues across the business to refine customer targeting and segmentation and deliver insight on customer behaviour based on comprehensive data analysis

• Develop processes to determine the level of exposure to deliver to different customer segments

• Devise and implement experiments to test and collect data to validate theories; use the results of experiments to refine models.

The candidate

The Head of CRM must be an experienced ecommerce CRM specialist with strong data analytics skills and a proven track record of data-driven decision making. The successful candidate will be comfortable in a senior position in a key business area and will relish the challenge of setting and achieving ambitious targets.

Key Skills

• Very strong analytical and numerical skills and highly data literate

• Highly skilled at email campaign production, sends and evaluation using third party tools (familiarity with SmartFocus would be an advantage)

• Excellent understanding of digital communications planning to focus the right creative messaging to each customer segment

• Proven track record of data-driven decision-making

Why dot-gap?

dot-gap are ex-agency people now working in recruitment. We understand you, your industry and will not give you the hard sell…. we listen!
For a full brief or to apply for this role, please click the “Apply” button below.

Apply for Head of CRM



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