Marketplace

UK Internet Advertising – Facts and Figures

  • Total Internet Advertising was worth £4.1bn in 2010 (an increase of £556 year-on-year)
  • Internet advertising now accounts for 25% of total UK ad-spend
  • Search expenditure up 8% year-on-year
  • Display up 27.5% year-on-year
  • Social media display spend up c: 200% year-on-year
  • Search accounts for 57% of total online ad-spend
  • Display and Classified achieved 23% and 18% respectively

Looking ahead

  • Online ad-spend growth predicted at 7% across 2011
  • TV will still be the biggest medium in 2011, but not for much longer
  • Brand advertising online will continue to grow and continue to chip away at the dominance of DR money
  • Social media expenditure will see further massive growth in 2011 and beyond
  • FMCG advertising will sustain growth in online

Summary

  • Online ad spend grows to £4.097 billion in 2010, up 12.8% on a like-for-like basis
  • Display up 27.5% on a Like for Like basis – £945.1 million
  • Classified up 9.7% on a Like for Like basis – £750.5 million
  • Search up 8.0% on a Like for Like basis – £2,345.5 million
  • Display in Social Media (approx 200%) & Online pre & post roll video grow dramatically (91%)
  • Finance, Entertainment & Media, Consumer Goods, Retail and Technology are best performing sectors