Dot-gap

UK Internet Advertising – Facts and Figures

• Total Internet Advertising was worth £3.54 billion in 2009
• Internet advertising now accounts for 23.5% of total UK ad-spend
• Internet ad-spend grew 4.2% year on year in 2009
• Search up 9.5%
• Display down 4.4%
• Search accounts for 61% of total online ad-spend
• Display and Classified achieved 20% and 19% respectively
• 40 million people are now online in UK
• The vast majority (92%) of these people are via broadband

Looking ahead

• Audience still growing (and buying more devices)
• Users on 2MB+ broadband rising
• Time online – especially on social sites – rising
• Digital share predicted to grow
• Improved audience measurement and video appealing to brand advertisers
• All point to higher growth in 2010

Summary

• Online ad spend grows to £3.54 billion in 2009
• Online Ad Spend up 4.2% on a Like for Like basis
• Search up 9.5% on a Like for Like basis – £2,148 million
• Display down 4.4% on a Like for Like basis – £709 million
• Classified down 5.3% on a Like for Like basis – £677 million
• Online pre & post roll shoots up dramatically
• Telecomms, Entertainment & Media, Retail, Finance and Consumer Good are best performing sectors